Law By Mike: From the Courtroom To TikTok Stardom
Venturing into the uncharted terrains of social media, Law By Mike has carved out an entirely new trajectory for legal practitioners. From conducting business within the formal walls of a courtroom to becoming a viral sensation on TikTok, this intriguing journey of Mike Mandell offers a unique reflection on law, social media, and the intersection of the two in the era of digital communication.
The Evolution of “Law by Mike” on Social Media
The lawyer behind Law by Mike TikTok shows the legal world how informative and entertaining viral videos are done. Mike Mandell never intended to be a viral sensation. He just wanted to drum up some business. After working for seven years for a large law firm that kept tight reins on lawyers’ online marketing, Mandell seized the opportunity to get creative. He posted a video online. And another one.
In the astonishingly short two months, Mandell elevated his social media presence to viral status. “Initially, I thought some friends would see it and contact me if they needed legal help,” Mandell explains. “I never expected it to turn into what it did.”
It turned into Law by Mike, which currently has over 6 million followers on TikTok, 583,000 followers on Instagram, and 1.46 million subscribers on YouTube. In over two years, Mike Mandell has solidified his position as the most famous lawyer on social media.
Is Law by Mike Legit?
Law by Mike has indeed shown legitimacy through his expansive social media presence. Mandell is a licensed attorney who uses platforms to provide legal education in a relatable and entertaining manner. This unconventional approach to relaying legal concepts does not detract from his legitimacy as a practicing lawyer.
Mandell’s Unique Approach to Social Media Success
When asked what the “secret sauce” was behind his success, Mandell credits his unique, often funny approach to content creation and novel ideas. However, he admits his content wasn’t always buzz-worthy.
“The videos were very dry in the beginning,” the TikTok lawyer says. “We evolved as we saw how the audience reacted.”
Noticing that the more high-quality and entertaining the videos generated, the more engagement, he became increasingly willing to abandon old-school ideas about professionalism and image. While other lawyers’ videos showed them sitting behind a desk, talking at people instead of to them, Mandell experimented with exciting cinematography, humorous dialogue, and even skits.
“More lawyers are starting to do it now, but when I started, no one else was really doing these things. There were lots of TV ads, but nothing that was trying to educate people in an entertaining way,” Mandell says.
Cutting-Edge Content for the People
After only two years on social media, Mandell already has a good handle on what content will resonate with his millions of followers. With Law by Mike, he has tapped into the perfect mix of informative and entertaining. He often likens his approach to well-known “Science Guy” Bill Nye.
“Bill Nye became so popular because science is kind of boring,” he said with a laugh. “Similarly, we were able to take a ubiquitous but boring topic — the law — and make it fun to learn about.”
To determine what videos to produce, Mandell turns to Law by Mike’s followers. Videos concerning the police, either in a short form on TikTok or in a longer form on YouTube, always have the highest engagement. He credits this to the simple fact that most people have either had interactions with the police or fear having interactions with them. Well-publicized legal issues in the news, such as the recent Johnny Depp and Amber Heard trial, are also popular topics for Law by Mike to cover in his signature style.
“I started out trying to get business, but now I want to educate the public about the law and their rights, so they are better equipped to deal with different situations,” Mandell explains. “I went from a lawyer mentality to an educator mentality.”
In the process, Mandell found himself right on the cutting edge of social media marketing for lawyers.
Expanding the Empire
Law by Mike has been expanding rapidly since its inception, and Mandell has no plans to slow that pace. He’s moved to multiple platforms, including YouTube, which has allowed him to release longer-form videos. These deep dives into law topics have been as wildly popular as his short-form TikTok posts. Mandell is also getting more creative with his content by putting fictional characters on trial through videos such as “The People v. Iron Man.” “The educational factor is lower,” he admits, “but it’s fun for us to do!”
Mandell is even dipping his toes into the teaching world, creating courses that enable professionals to harness the power of social media for their own businesses. Called Leads by Mike, the first course teaches how to use the short-form video format, like those found on TikTok, to drum up business. While Mandell finds that many business people still feel like TikTok is just for kids, his success inspires others to let down their guard and see what this platform can do for them. In addition, Mandell also offers guidance on the intricacies of setting up a Rent-to-Own Agreement, allowing individuals to potentially secure their dream homes while building credit over time.
“Short-form videos are pretty unique. You have a real opportunity to go viral, even if it is short-lived,” he says. “It’s not about having a million followers. It’s about content that catches attention.”
For those inspired by Mike and hoping to share their creative content on legal topics, it’s important to understand the legalities associated with intellectual property. An IP assignment agreement template is a crucial document that you may need. This agreement promises to protect your rights, ensuring your original work is safely guarded against unauthorized use or claim.
Conclusion
Explaining the law effectively in 30 to 60 seconds is a definite art form. It’s a skill Mandell has mastered, and he looks forward to sharing what he knows with others. The TikTok Law by Mike story illustrates how people who find a different, entertaining way of covering staid topics will be ultimately rewarded. To follow Mike Mandell lawyer’s entertaining and informative videos online, check him out on TikTok, Instagram, Facebook, and YouTube.Mandell’s unique approach is a testament to the power of innovation in education, coupled with his knack for condensing complex legal information into easily digestible snippets. Individuals and businesses seeking further legal resources can explore platforms such as Lawrina to find more ideas and legal information. Legal experts can also discover innovative ways to meld current technologies and communication styles with legal issues, thereby bridging the gap between traditional law practice and the modern digital landscape.
Article by Michael Mandell
Michael Mandell is an attorney based out of Los Angeles, California. Mandell practices in various legal areas, specifically in personal injury and criminal law. Mandell has concentrated his talents on redefining the justice process and propelling his profession into the 21st century. Michael and his team at Mandell Law rely on a bespoke, people-first approach to maximize award outcome success and client satisfaction.