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Blogging for Lawyers: How To Start a Legal Blog

Updated January 31, 2024
10 min read
Blogging for Lawyers: How To Start a Legal Blog

Introduction

One-third of American consumers search for local businesses online. When it comes to legal advice, 17% of Americans look for lawyers through online searches, with 70% of Americans preferring online legal services over engaging an attorney. What do you do in a world where legal templates are becoming more and more popular?

While many people would opt for self-help online, many legal issues still require engaging a lawyer. Besides, with the limitations of legal procedures, many prospective clients will still need a lawyer at some point. Like any business, you can easily capture your client base by providing helpful legal information upfront and online to establish your credibility and promote your services. One way to do this is through a legal blog. 

Why Should Lawyers Be Blogging?

There are many reasons why lawyers should start and maintain a legal blog. Here are three major reasons to get started:

A legal blog helps to establish your expertise and credibility

By discussing your topics of expertise in a clear, concise, and organized manner, you can show your potential client base that you know what you are doing. With good content, your audience will also share your blogs with their networks and give you free publicity. You should use every law citation properly by using references to ensure all the content is reliable and contributes to your trustworthiness. Legal information that is properly cited and presented In a comprehensive manner is one of the best marketing tools. 

A legal blog can attract potential clients

Clients who need legal services will first search for information online before engaging an attorney. Once you have established your credibility and expertise, clients will be more likely to trust your ability to defend them in court or help them with their legal issues. One way to do this is by writing case studies for your blog. In a case study blog, you can either analyze current or recent landmark decisions or share recent cases that you have won. If you choose to profile your own cases, make sure to keep your clients’ identities anonymous or ask for their consent so that you will not be breaching attorney-client privilege.

A legal blog is an opportunity to serve your community

Not everyone with a legal dilemma will need a lawyer. Some people simply do not know a lot about their legal rights and need some additional knowledge of their scenario. For instance, someone with a labor law problem may merely need to assert their rights to an employer who is taking advantage of them for not knowing their rights. This way, blogging for lawyers is a great opportunity to share your thoughts, tell about yourself, and be useful to many people. Even if these readers do not convert into actual clients, you can rest assured knowing that you’ve helped someone in need.

What Blogs Do Lawyers Read?

Lawyers have hectic schedules, so they prefer to read legal blogs that offer concise yet accurate information, especially for the latest updates on law and jurisprudence. To attract fellow lawyers to your blog for lawyers, aim to provide timely and accurate information in a manner that is easy to read and digest. You may also consider providing commentaries on the latest legal developments. This type of content sparks lively conversations that help you build your network and establish your firm’s credibility, expertise, and prestige.

Conclusion

Blogging for attorneys is an excellent opportunity to share trustworthy, credible, accurate legal information. There is a high chance that your prospective clients will find you through the blog. By following the tips and advice shared in this article, you can create a successful blog that many people will look forward to reading.

Article by
Alina Kalyna
Lawrina

Alina Kalyna is the Content Specialist at Lawrina. With her experience in content creation, Alina is adept at producing comprehensive and engaging content across various platforms. Her role at Lawrina involves generating high-quality content for the blog, guides, and other materials.