How To Start a Legal Pool Cleaning Business?

Updated June 22, 2023
10 min read
How to start a legal pool cleaning business?


Starting a legal pool cleaning business can be an incredibly rewarding and profitable venture that is also a great way to become your own boss. So, if you have a great passion for swimming pool cleaning service and outdoor work and are big on pool sanitation generally, you can make money while helping others enjoy their swimming pools and hygiene. Being a pool cleaning entrepreneur will involve providing pool services that include keeping people’s pools clean, well-maintained, and safe for swimming. 

But having the key knowledge of what a swimming pool cleaning service requires is critical. As such, this guide will come in handy as we discuss starting a legal pool cleaning business, including the benefits, estimated costs, hiring employees, relevant permits, and much more. 

Pool Service Cleaning Business

A swimming pool cleaning service simply requires cleaning, maintaining, and repairing swimming pools. People or businesses with pools usually do not have the time or expertise to properly handle their pools' cleaning services. As such, the demand for pool cleaning services tends to spike; if you decide to key into this opportunity by offering pool cleaning services, you can provide a great solution to pool owners while making money doing it.

It would interest you to note that year in, year out, people are continuously buying houses — many of these houses either come with a pool or one is built shortly after purchase. According to Statista, the number of home sales in the United States was pegged at almost 7 million in 2021. 

The U.S. Census Bureau and the U.S. Department of Housing and Urban Development jointly announced the new houses sold and the new residential sales statistics for April 2023 to be around 1,116000. According to market analysts, the swimming pool and maintenance market is expected to hit $19.51 billion by 2028. This means it is a growing multi-billion industry that presents massive income-generating opportunities for entrepreneurs.

Benefits of Starting a Pool Service Cleaning Business

You can gain several benefits by starting a pool service cleaning business. Some of these benefits are highlighted as follows:

High demand

High demands for goods and services usually determine market forces. Since pools are becoming basic facilities or amenities in homes, hotels, resorts, or any other commercial enterprise, there is a corresponding need for pool cleaning services in these places. The reason is that the need for a clean and properly functional pool cannot be overemphasized. As a result of this increase in demand, you can cash in on this business venture by offering a swimming pool cleaning service to those who need it.

Flexible schedule

The flexibility in schedule that a pool service cleaning business affords you is incredible! You can decide to work round the clock as it suits your convenience. A pool cleaning service business allows you to choose when you want to work. 

And more importantly, you can also schedule a working schedule that works for both you and your potential client. Whether in the morning, night, or weekend, you can determine what best works for you while not compromising on productivity and excellent delivery. 

Profit potential

A pool service cleaning business can be lucrative, especially during warmer months when pool usage is at its peak. As earlier stated, pool service cleaning is a multi-billion dollar industry that presents massive income-generating opportunities. So, if you utilize a market-driven strategy and maintain a steadily growing customer base, you’re sure to have a consistently growing income system. 

In addition, as your pool service cleaning enterprise grows, you can provide more services such as pool repair, water treatment, etc., which may further increase your profit potential as a swimming pool service owner. And by delivering exceptional services, you can attract high-paying clients and businesses, which would translate to more profits — in the long run.

Low cost

Starting a pool cleaning service or business can be quite affordable compared to other businesses. You don’t need to purchase expensive equipment or materials to get started. You can probably rent them instead. All you need is a few pool-cleaning accessories, such as poles, vacuum heads, nets, brushes, and hoses. You can also get the necessary training to ensure that you can perform the pool cleaning service to an acceptable standard.

Outdoor work environment

If you enjoy working outdoors and being around pools, this business allows you to do just that. You get to spend your days working on pools while soaking up the sunshine and pleasant atmosphere. Essentially, if you are the type of person who is uncomfortable with the traditional cubicle-office settings, a pool service cleaning business can provide a refreshing change with pecuniary benefits. 

Also, being physically proactive while cleaning pools can contribute to your improved fitness and lifestyle. So, you can find enjoyment, fulfillment, and monetary gains through outdoor work environments such as running a pool service cleaning business

Estimate of How Much Money is Needed

While the startup costs for a pool service cleaning business can vary, here is a general estimate of the expenses you may encounter:

  • Equipment: You will need essential tools such as pool cleaning chemicals, skimmers, brushes, nets, vacuum equipment, telescopic pole, water testing kits, etc. Budget around $1,000 to $2,000 for initial equipment purchases.

  • Vehicle (optional): A reliable vehicle is essential for transporting your pool service cleaning equipment and traveling to clients' locations. Depending on your preferences, a used van, car, or truck may be needed as you deem necessary.

  • Licensing and permits: For your pool service cleaning venture, costs for obtaining necessary licenses, permits, or certifications can range from $100 to $500, depending on your location. So, you must know what obtains in your state to ascertain the exact cost.

  • Insurance: Liability insurance is crucial for protecting your pool service cleaning business from potential damages or accidents. This will be determined largely by the size of your business and the scope of operations. You can get a quote from an insurance provider to see how much it'll cost you. For a start, however, you may plan to spend around $500 to $1,000 annually on insurance premiums.

  • Marketing: Allocate a budget for marketing your services, including creating a professional website, printing business cards, and advertising in local directories. In this day and age of digital marketing, you should maximize the potential of this avenue to get customers. Initially, you may need around $500 to $1000 for marketing your services efforts. As time progresses, you can gradually increase the marketing budget.

Remember that these estimates can vary based on your location and the scale of your business. It's always wise to conduct thorough research and create a detailed budget before starting your pool service cleaning business. These are just estimates of some essential expenses you may require.

How to Register Your Pool Service Cleaning Business

1. Craft your business plan

Creating a business plan for the pool service cleaning business is crucial for outlining your goals, strategies, target market, financial projections, and growth plans. It serves as a roadmap for your business and can be useful when seeking financing or partnerships. With a solid business plan, you are sure of the direction and progress your business stands to make over time.

2. Research your target market

Identify your target market by researching the demographics of your area. Determine the number of pools, potential clients, and competition in the region. For example, if the area is mostly residential with many pools, then you can be sure that your services will be in high demand. Effectively, this information will help you tailor your services to meet the needs of your target customers.

3. Determine your business structure

Decide on the legal structure for your pool service cleaning business, such as sole proprietorship, partnership, limited liability company (LLC), or corporation. But you may do a business name registration first, then incorporate it later as the business grows. Consult with a business attorney to understand the legal, regulatory, and tax implications or obligations of each structure. You would not want to fall foul of the law. Similarly, an attorney can assist with registering your business because states have their requirements and regulations. 

4. Sign up for a bank account and business credit card

Separating your personal and business finances is vital for maintaining accurate records and protecting your personal assets. Open a business bank account and consider obtaining a business credit card to track expenses. This way, you can easily keep track of your business income and expenses. You don't want a situation whereby you are unable to differentiate your personal finances from that of your pool service cleaning business.

5. Earn your certification

While not always required, obtaining certification from organizations such as the National Swimming Pool Foundation (NSPF) or the Association of Pool and Spa Professionals (APSP) can enhance your credibility and attract more clients. 

These certifications provide knowledge of pool maintenance, water chemistry, and safety protocols. And from what it's worth, these organizations may also offer marketing resources, business guides, and other tools to help you grow your pool cleaning business.

6. Get the necessary pool servicing and small business licenses and permits

As noted earlier, obtaining the necessary permits or licenses is important for legally operating a pool cleaning business. Depending on your state, you may need to apply for local or state business licenses and permits. They will inform you of the licenses and permits required to operate a pool service cleaning business in your area. Common permits may include a business license, contractor's license (if applicable), and health department certifications.

7. Draft your service agreement

A service agreement is a contract between your business and the client that outlines the services to be rendered, payment expectations, terms of service, and other related information. In your pool service cleaning business, make sure you have a clearly written pool service agreement that both parties can sign before beginning any work. This way, you can avoid complications and potential disputes in the future. You may adopt a pool service agreement template or seek professional guidance to draft one.

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8. Stay protected with business insurance

Obtain comprehensive liability insurance to protect your pool service cleaning business in case of accidents, property damage, or injuries that may occur during your operations. It is not often planned that something will go wrong, but it is better to be safe than sorry. It may cost some money upfront, but it will provide a financial safety net for your business.

How to Hire Employees

As your pool service cleaning business grows, you may need to hire employees to meet client demands. You certainly don't want to be overwhelmed by work at any time. As such, hiring the right staff should be taken seriously. Here is a step-by-step process for hiring employees:

1. Determine what type of employees you need to hire

Assess your workload and identify the specific roles and responsibilities you require assistance with. This could include pool technicians, administrative staff, or customer service representatives. 

2. Establish your hiring budget

Determine your budget for employee wages and benefits. Research industry standards and local wages to ensure you offer competitive compensation packages. This is important for attracting top talent and remaining competitive in the labor market.

3. Build your job description and post it on job listing sites

Create a detailed job description highlighting the responsibilities, qualifications, and desired skills for the position. Post the job listing on the popular job listing websites and local classifieds, or use social media platforms to reach potential candidates.

4. Interview potential candidates

Screen the applicants based on their qualifications, experience, and cultural fit. Conduct interviews to assess their skills, problem-solving abilities, and customer service orientation. Check references to ensure they have a reliable work history.

Best Ways to Market Your Pool Service Cleaning Business

Once your pool service cleaning business is up and running, effective marketing strategies can help you attract and retain clients. Here are some tips to promote your services:

  1. Create a professional website: Develop a user-friendly website that showcases your services, contact information, testimonials, and pricing details. Optimize it for search engines to increase online visibility.

  2. Utilize social media: Create profiles on popular social media platforms and regularly post engaging content related to pool maintenance tips, offers, and customer success stories. Engage with your audience and respond to inquiries promptly. According to Forbes, social media has been a major driver of traffic to websites, and it can be incredibly beneficial for businesses.

  3. Online directories and review sites: List your pool service cleaning business in local directories, such as Google My Business, Yelp, and Angie's List. Encourage satisfied customers to leave positive reviews, as an online reputation is crucial for attracting new clients.

  4. Networking and referrals: Attend local business networking events, join community organizations, and collaborate with other pool-related businesses. Offer referral incentives to existing clients who refer new customers to your business.

  5. Print materials and local advertising: Print professional business cards, flyers, and brochures to distribute at local community centers, gyms, and other establishments frequented by pool owners. Consider placing ads in local newspapers or magazines.


A pool service cleaning business can be a richly profitable and profit-generating venture. You can run a legal pool cleaning business without being grounded with the proper insight, planning, and knowledge-driven strategies. 

With the potential for profits, the freedom to determine a flexible schedule, and the joys of outdoor work, you can begin your entrepreneurial pool service cleaning journey and make the most. Contact us and let us know how we can lend a helping hand to ensure your success in diving into the pool cleaning service business.

Article by
Inna Chumachenko

Inna Chumachenko is the Content Lead at Lawrina. She is responsible for managing all the content found on the blog, guides, and other website pages. Inna has a degree in philology and a vast interest in law. In her role at Lawrina, Inna oversees the content team, establishes collaborations with writers, and curates content from various contributors.

If you have any questions or suggestions regarding the content for Lawrina, please feel free to contact Inna directly via email at or connect with her on LinkedIn.

Frequently Asked Questions

How much can I charge for pool cleaning services?

The pricing for pool cleaning services can vary depending on factors such as the size of the pool, frequency of service, additional maintenance tasks required, and your location. Research local market rates and consider the costs involved in delivering your services to determine competitive pricing.

Is certification necessary for starting a pool service cleaning business?

Certification is not always mandatory, but it can significantly enhance your credibility and marketability. Obtaining certifications from reputable organizations demonstrates your expertise and commitment to professional standards.

How long does it take to start a pool cleaning business?

The timeline for starting a pool service cleaning business can vary based on various factors, such as acquiring licenses, certifications, and equipment, as well as setting up your marketing strategies. With thorough planning and execution, starting your business within a few months is possible.

How can I differentiate my pool service cleaning business from competitors?

To stand out from competitors, focus on providing exceptional customer service, offering personalized service packages, and leveraging technology to streamline operations. Consider offering additional services such as pool equipment repairs, renovations, or eco-friendly cleaning options.

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